From No Viewings to securing a sale in 2 weeks
how a Home seller secured a sale on their house
At the point my client contacted me, she had already been feeling the anxiety of her property being sat on the market for months, with viewings quickly drying up. She thought that the offers she was receiving were significantly below market value, and the comments suggested that the property looked outdated and required substantial work. The truth is that, when a room is left unfurnished, the eye has nothing to land on apart from bare walls and floors. Flaws that aren’t even big can look major as the buyer’s mind tries to find any reason not to overspend. Estate agents are often left apologising for the state of the property, which can only lead to the price being reduced with the hope of attracting new interest. Unfortunately, reducing the price doesn't always lead to success, but once you’ve reduced the price, there’s no going back.
how staging saved the sale
The client was running out of time as her re-mortgage was coming up and had to make a decision: reduce the price or invest in staging. She chose well!
That’s where I came in.
Because of limited time, we worked quickly and completed the project in one week from the first call to installation. This allowed the agents to list the property immediately and start showing it.
ATTRACTing THE IDEAL BUYER
With every project, our main goal is to identify and attract the ideal buyer. For this three-bedroom home situated in a quiet Swindon area near a good school, the likely buyer avatar was a young family, potentially first-time buyers.
I focused on updating the home without expensive renovations by adding colour, texture, lighter accessories and decor. I played to the home's strengths and maximised the space in each room.
It’s also key to consider the best photo angles while creating, dreamy feel that speaks to the buyer’s lifestyle and way they envision living in the space.
The Result
After creating a colour scheme and mood board, I collected and organised the items, managed deliveries, and picked soft furnishings to make a strong impact. Everything was ready for installation day.
My team and I dressed all the rooms in the house, including the three bedrooms, living room, kitchen, and bathroom. We hung the pictures and cleared away the mountain of cardboard left from furnishing the entire house.
The new updated images sparked a lot of interest, and an offer was made and accepted within just two weeks.
Why It Worked
Many sellers often assume that if a property isn’t selling or moving quickly, the only solution is to simply lower the price. However, the truth is that buyers are not just purchasing bricks and mortar, they’re investing in a feeling.
A well-presented home can make all the difference when it comes to attracting serious buyers.
First impressions matter, and it all starts with the scroll online. A hero image can grab their attention, and stepping through the door can seal the deal.
Home Staging isn’t about hiding flaws or tricking the buyers. When staging is done expertly, it creates an emotional connection buyers need in order to commit, because people don’t just buy property, they buy the life they imagine inside it.
Final Thoughts
If you’re struggling to sell your home, that’s been sat on Rightmove for the last few months, don’t get discouraged. Home Staging is a proven method to create new interest and revive your listing.
It’s not about spending more, it’s about investing smartly to avoid bigger losses.
And as this case study shows, it can be the difference between months of waiting… and a swift, successful sale.