Why Home Staging Matters in Bath’s Property Market

The Bath property market is always evolving. Not long ago, most homes listed were snapped up quickly—but things have shifted. In 2023, around 65% of listings sold successfully. By early 2024, that figure dropped to just 58%. That means sellers today are facing more competition and buyers are taking their time to make careful decisions.

Local estate agents in Bath are adapting by putting more emphasis on first impressions—and that’s where home staging becomes a key part of the sales strategy. With over 90% of buyers starting their search online, your photos and presentation need to grab attention right away. On average, staged homes hold a buyer’s eye for up to 20 seconds longer on listing sites like Rightmove. That extra time can be the difference between a viewing booked or your home being scrolled past.

Bath agents also know that pricing a home too high—without the right visual appeal—can lead to delays and painful price reductions later. That’s why many now recommend investing around 1% of the asking price into professional staging. It’s a small step that often brings a return of 3–8% more on the final sale price, all while helping the home sell faster and with less stress.

In a market like Bath, where lifestyle, charm, and character matter so much, staging isn’t just a finishing touch—it’s a smart marketing tool that turns a property into a home buyers can see themselves in.