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Why Home Staging Matters in CHELTENHAM’S Property Market

Staged apartment for sale featuring images of a building facade, living room, bedroom, and kitchen, with a neutral color palette.

Cheltenham’s timeless architecture and elegant homes deserve staging that elevates—not just decorates. At Home Staging Madders, our bespoke furniture rental and home styling service helps Cheltenham properties stand out in a market that’s become more competitive than ever.

Whether you're preparing a grand Regency townhouse, a charming period cottage, or a sleek modern apartment, we curate furniture, artwork and accessories that enhance your home’s best features and speak directly to your target buyer. As a result, we create beautifully styled spaces that feel aspirational, welcoming, and market-ready.

Cheltenham’s property market is evolving, with only 58% of homes successfully selling by early 2024—down from 65% in 2023—making it more important than ever for sellers to stand out.

With over 95% of buyers starting their search online and staged homes holding attention for significantly longer, professional presentation is no longer optional—it’s essential. Staged homes sell up to 73% faster and can command 3–8% higher prices, making our service a strategic investment with proven returns. By carefully selecting high-quality furniture and accessories to suit the space, we ensure your Cheltenham property not only shines in photos but outshines the competition, turning viewings into offers and listings into successful sales.

Furniture Rental in cheltenham

When it comes to selling your home, first impressions matter. At Home Staging Madders, we offer a bespoke furniture rental service in Cheltenham designed to elevate the look and feel of your property. Whether you're preparing a vacant home for the market or simply need a finishing touch, our curated collection of stylish, high-quality furnishings helps bring out the best in your space.

Our furniture rental packages are tailored to suit your home’s layout and style, giving potential buyers the chance to see themselves living there. With expert staging advice and flexible rental terms, we help you create a welcoming, aspirational environment that drives strong offers and faster sales.

Let your property stand out in Cheltenham’s competitive market — with beautiful, purposeful staging that tells a story buyers will love.

PACKAGE OPTIONS

  • A neatly made bed with a beige upholstered headboard, decorative pillows, and a brown furry blanket in a modern bedroom. A nightstand with a white lamp and a gold tray is beside the bed. An abstract painting with gold accents hangs on the white wall.

    Essentials Staging

    From £1900

    Ideal for smaller homes or budget-conscious clients

    Includes key furniture pieces for main living areas and main bedroom

    Features carefully curated accessories to add warmth and flow without clutter

    A simple, smart way to enhance your space and make a strong first impression

  • Living room with a brown velvet sofa adorned with black and navy pillows, a black coffee table with a vase of white flowers, a large green plant next to the window, and a view into the kitchen with blue cabinets and a breakfast bar.

    COMPLETE STAGING

    FROM £2500

    Ideal for property owners, estate agents or developers wanting a polished look to create strong buyer appeal and stand out in a competitive market

    Full furniture package for all key living spaces and bedrooms

    Thoughtfully styled accessories, artwork, and soft furnishings

    Seamless flow and cohesive design throughout the home

    Excellent for showcasing a whole lifestyle experience

  • A living room with a large potted palm plant near a window, beige sofa with cushions, and a side chair, with wall art and a hanging light fixture.

    PREMIUM SHOW HOME

    FROM £3000

    Ideal for show homes and luxury listings where no detail is overlooked

    Full home styling including all living areas, bedrooms, bathrooms, and outdoor spaces

    Premium accessories, artwork, rugs, lighting, and statement decor

    Faux flowers, layered textures, and high-end touches that elevate the space

Our home staging packages are tailored to suit each property, but each one includes:

  • Stylish furniture hire for essential spaces – living areas, bedrooms, dining rooms and more

  • Contemporary accessories and soft furnishings – think artwork, rugs, cushions and lighting

  • Full professional installation and expert styling to create a market-ready finish

  • Flexible weekly rental terms to fit your timeline

GET IN TOUCH

WHAT OUR CUSTOMERS SAY

  • A neatly made bedroom with a textured beige headboard, white and beige pillows, a quilted bedspread, a black bedside table with a small drawer, and a black and white lamp. A framed landscape painting hangs on the wall above the bed.

    Neli responded quickly to my enquiry and was very professional and friendly throughout. She listened to my requirements.The interior pieces she placed were lovely and stimulated a lot more interest in my property resulting in a sale. I would definitely recommend Neli.

    Janis Donmez

  • A neatly made bedroom with a bed, pillows, a nightstand with a lamp, a round mirror on the wall, a black bedside table with a lamp, a large potted plant, and a ceiling light fixture.

    Neli completely transformed our one-bedroom flat in Birmingham. What was once an empty, lifeless space is now a beautifully styled, characterful home that feels warm and inviting. Her service was truly hands-off—she handled everything from start to finish with such professionalism that we didn’t even need to collect the keys ourselves. She visited the property weeks in advance to take measurements, coordinated all orders perfectly, and completed the entire setup in just one day. The result exceeded our expectations. We’re absolutely delighted and would highly recommend Neli to anyone seeking effortless, high-quality home staging with impeccable taste.

    Okaeri Homes

  • A bedroom with blue walls, a bed with white and blue bedding, multiple pillows, a tray with a teapot and cups, a window, a plant, a nightstand with a lamp, a framed colorful abstract painting, and a chair with a beige throw blanket.

    Home Staging Madders transformed my property into a stylish, inviting home that stood out in the market. Their attention to detail and creative touches made the space irresistible to potential tenants. Thanks to their work, we found quality tenants quickly. Highly recommend!

    Kelvin Callender

  • A bedroom with a bed that has a gray upholstered headboard, green bedding, decorative pillows, and a throw blanket. There are two black nightstands with white lamps on each side of the bed. A large mirror leans against the wall, and there is a tall vase with beige pampas grass.

    I engaged Nellie and her team for my newest Serviced accommodation project. The professionalism and passion during this project was incredible. From the consultation through to delivery was collaborative, I particularly enjoyed the idea creation and vision board part of the process, this really helped bring to life possible final look. This gave me the ability to input into the final design. Thank you so much for bringing my vision reality. Looking forward to the next project.

    Kubra Homes

 FAQs

  • Home staging is the process of professionally styling and furnishing a home to enhance its visual appeal, maximise space, and help potential buyers emotionally connect with the property. With over 95% of buyers starting their search online, a great presentation is critical! Staged homes can sell up to 73% faster and for 3 to 8% more than unstaged ones.

  • Typically, upfront home staging fees range from 0.5% to 1.5% of the sale price. Although it can vary depending on the home's size and the level of service required. Despite the modest investment, staging often yields a strong return-commonly around 8% to 10%, by helping to avoid price reductions and accelerating the sale process.

  • Once contracts are signed, we can schedule your staging setup within 7–10 days, followed by necessary preparations. On your designated staging date, we will collect the keys and complete the installation within 24 hours, though larger projects may require up to 72 hours. Most staging packages include six weeks of furniture rental, with extension options available depending on availability.

  • Yes. Research shows that staged properties attract more viewings, generate stronger offers, and reduce time on the market. On average, staged homes receive more interest online and can sell up to 3x faster.

  • Absolutely! With effort, you can DIY: deep clean, declutter, neutralise colours, remove personal items, and use affordable accessories like plants, mirrors, and simple décor. This can still deliver strong benefits if executed well.